Logo Design, but with Felt!

Just for fun, I thought you might like to see some layers to the process of creating my logo! I’ll start by saying that logo design is not my expertise, but I do think that I’ve landed on something that I like. It’s simple, translates well to all the social media icons, and generally does what I need it to do.

Deciding on a Logo

The first step was easily the most time-consuming: Brainstorming a logo out of thin air. I knew I wanted to incorporate rain in the design, that was a given. My earliest design actually was just a rain cloud with long raindrops, and the logo underneath. I liked it (and would have definitely reshaped the cloud) but decided it just didn’t convey the easy-to-read impact that I wanted to have.

Digital concept art featuring a felt cloud with rain
A very early concept design! As you can see, it changed a lot.
Logo concept design using felt for fill colors
An early design showing the decision to use colored felt instead of fill colors
Line drawing concept art with three raindrops
Quickly drawn version of the logo after deciding to move forward with this design.

That took me down the path that eventually led to the final design. Understanding how I was planning to use my logo was the most important (and probably obvious) step. Some of the items I intend on making in the future will include original packaging. Because of this, I wanted a way to incorporate the logo in a fun, non-intrusive, and more decorative way. I decided to use the raindrop as a focal point and went from there, ultimately leading to where I am now.

The final digital pattern used for pattern-making and reference
The final design for the logo, ready to be used to print the pattern.

Felt Time!

Now, I wasn’t entirely sure if I was going to post this process or not, so I admittedly didn’t take pictures from the start. To catch you up to where I’m at below: I printed the outline onto printer paper and cut out the different elements (while regretting not using the Cricut because I thought it would be “too much effort”), chose my felt colors and cut out the shapes accordingly, and pinned the raindrops onto the background color.

Paper cutout of the pattern pinned in place
Using the pattern from the first step, I was able to place the raindrops accurately.

See? You didn’t miss much. Here I’ve pinned back the parts of the design that weren’t actively being sewn to have less bulk in-hand. This made stitching the edges in the center so much easier. I used a blanket stitch around all the components to secure them in place, then a decorative top stitch to outline everything in matching colors.

The logo design, pinned back to make sewing inner parts more accessible.
This was definitely worth the time and effort to pin and re-pin every time!
Felt background design completed, laying on the table
This design is getting closer and closer to fruition!


For the next step, I reluctantly buckled and pull out The Cricut. This was purely because I didn’t want to waste felt by accidentally snipping a part of the letter off. Unfortunately for me, I unknowingly used an excessively dull needle, and the best result I got was a mere outline of the cuts. I’m honestly fortunate that it didn’t ruin the felt despite it all, because I didn’t have a backup piece. Now slightly frustrated, I had to cut out the letters by hand, which was I was hoping to avoid. As a result, I did sadly snip a few corners off, but I had a plan to fix them later.

All the letters in the logo cut out of felt, laid in a jumbled pile.
Rainy Day Felt jumbled on paper!
Aligning the logo text with a string and pins
Using a string and some pins, I was able to (mostly) align the letters as needed for the design.

Alternating between aligning the letters to the paper template and sewing them in place, I finished this step slowly but surely. Now was time to address my “cutting mistake”. I took a felting needle and some leftover scraps of dark blue felt to fill in the missing portions.

A felting needle poked into the felt, showing one of the mistakes made while cutting the design out
I made a few mistakes, but nothing a felting needle couldn’t fix!

Finishing Touches

As an afterthought, I chose to outline the raindrops in a shiny silver thread because I wanted to make them stand out. Next, I took a 12″ round piece of wood and drilled a small hole in the back for mounting. I trimmed any overlapping edges of the design to make for a perfect fit. Now it was time to glue it in place! I went with my staple Tacky Glue to get the job done. If you plan on doing a project like this for yourself, remember not to go overboard with the glue, otherwise it will start seeping through your felt! Take a small paper towel or paint brush to apply the glue in a thin, even layer to prevent this from happening.

Felt design on wood wall-mount backing
All the stitching complete, ready to be glued to the wooden board!
Felt logo glued to the mounting board
Glued in place, the logo was ready to proceed to the next step.

Time for the home stretch: sewing on the border edge. No pattern required, I just cut strips of felt in corresponding colors that were the thickness of the board. The strips were glued in place and let dry for a while before starting to sew. I did this so I would be able to pull the thread tight for a clean seam without causing the felt to move.

Preparing the felt strips that will cover the edge circumference
Preparing the felt strips that will cover the edge circumference.

Close-up of edge stitching on the logo
Don’t mind my VERY crooked needle! This is a close-up view of the edge stitching.

Voila! Here’s the result of my efforts:

Rainy Day Felt logo wall decoration completed, laying on rustic wood
The finished product, ready to decorate my wall!

So I was done now, right?

Sadly no. You see, I’m a creative perfectionist, and I stared at the design in disappointment, realizing that I didn’t make it exactly as I intended. This of course bothered me. I took pictures of the project, transferred them to Photoshop, and started manipulating the design to look more like the original.

Logo created in completely in feltLogo created in felt and edited digitally for precision
Before and after digital editing!

I have both a love/hate relationship with what I’ve produced. While it now looks more like my initial logo design, it looks (much) less like it was made by hand in felt. It just looks like it’s made of felt now. Which, could be better or worse, depending on how you look at it. Either way, I decided for most uses, to nix the text for easier viewing on devices. Additionally, I had wanted to showcase the felt in the logo, but after processing it in different ways on the web, I chose to make it more subtle. I wound up with a hybrid version of my original digital design, married with the one made it felt, so at least it wasn’t all in vain. Maybe only a little bit. 🙃

Ahhh, gotta love the creative process.

Logo created in felt and edited digitally for precision
The result of physical craftsmanship and digital editing; this is my final design.

So there you have it. A glimpse of my scattered creative process! I hope you’ve enjoyed the read this time around. Stay tuned for my next post, it will be my first felt food item, and I want to give it away free to test how the download link and process goes.

I’ll see you soon!

❤ Daveanna

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